Anyone can put information out into the world now. Beautiful advertising and elaborate films lose their power the moment they become the goal in themselves. What we design is not the creative itself, but the structure of the whole communication that sits behind it.
This practice is organised into three groups of services.
Our own methods, built on approaches our people actually used at global companies and brands in Japan and overseas, then developed, tested and refined through practice.
Articulates and visualises the value a brand offers, what it should become, and the gaps in between.
Codifies the most fundamental elements required in planning.
A method for building the concept and story that runs across campaigns with multiple initiatives and touchpoints.
Maps the customer experience as a journey. We have created our own version built on a proprietary model of psychological and attitudinal change.
A persona-building method that constructs a more valuable picture of the customer from word of mouth and social media.
A briefing framework that sets out everything you expect from a partner, with nothing missed.
An investment estimation method that quantifies contribution to the business, not just marketing or promotional success.
A social media solution that gathers future customers and runs CEP test marketing at the same time.
Our own research and test-marketing solution for minimising the market risk that comes with new products, new audiences and new markets. Social advertising drives people to waterwheel landing pages built around a variety of angles, and prospects are gathered into LINE, accumulating a list of future customers as an asset. Where conventional web research captures the past and present, the WATERWHEEL MODEL tests future moves: what approach actually makes people act. It develops category entry points (CEPs) and runs test marketing at the same time, turning marketing from a cost into an investment.
We have worked on digital marketing and branding since our earliest days, handling everything from brand strategy through to translating it into communication on digital channels and executing it.
Making full use of social media to attract customers, build awareness and grow a fan base without relying on advertising.
Investing in owned media and content so marketing accumulates over time.
Integrating multiple initiatives and producing the campaign as a whole, including support for introducing marketing to regional bodies.
Video production and use that energises marketing.
Drawing on what we have learned from supporting marketers, we develop training programmes for marketers and others. Rather than teaching frameworks in the abstract, we offer practical programmes about how to actually use them — the kind only a company working on the front line of marketing can build.
Our staff will introduce relevant case studies in a meeting and, based on what we hear from you, propose the execution flow that fits you best.
