CORPORATE PROFILE

YOICHI NISHIKAWA

Born in Tokyo. Graduated from Sophia University, Faculty of Foreign Studies, Department of German Studies.
Joined Onward Kashiyama as a new graduate and was assigned to the sales division of the women's apparel brand "23-ku".

In 2005, joined Recruit (now Recruit Communications).
As an advertising creative producer, he handled annual graduate recruitment campaigns for major Tokai-area companies such as the Toyota Group and Mizkan, as well as sales promotions using SUUMO for major housing developers including Mitsubishi Estate and Tokyo Tatemono. As a marketing planner he also worked with the Japan Tourism Agency, prefectural and local governments and the Hong Kong Tourism Board, contributing to global tourism marketing and regional revitalisation branding.

In 2012, joined OgilvyOne Japan (now VML Ogilvy Japan).
As a digital planner he worked with domestic and international clients including IBM Japan, Nestlé Japan, British American Tobacco Japan, Mitsubishi Corporation, KDDI, NEC, Hennessy (Moët Hennessy Diageo), Hasbro and Hills-Colgate Japan, developing digital marketing strategies and planning creative content.

In 2015 he founded 107 Design. Since then he has led a wide range of brand development and marketing projects to success, including corporate philosophy development and corporate brand development support for Toridoll Holdings (known for Marugame Seimen), the rebuilding of Nespresso's social media strategy, and improvement support for Microsoft Azure's global marketing programme.