Cross-Border (Overseas Business)
This is our cross-border programme. It exists to carry out our other programmes in the context of crossing national borders.
Doing business overseas is an away game: overwhelmingly uncertain and demanding immediate decisions. Nothing starts if the answer is always “let us take it back and consider it”. Japanese companies and brands going out into the world (OUTBOUND), and companies and brands from around the world landing in Japan (INBOUND) — we have been committed to both directions since we were founded. Because we want to grow the number of Japanese, ourselves included, who can compete globally.
Services
Inbound Model (Japan market entry support)
Support for overseas brands entering the Japanese market. Centred on acting as your Japanese subsidiary, “Japan Office as a Service” we also support market analysis, test marketing and more.
- End-to-end design of market entry (analysis, strategy, execution)
- Operating your Japanese subsidiary function on your behalf
- Test marketing in Japan using the WATERWHEEL MODEL
- Building distribution channels and launching brand awareness
Outbound Model (overseas expansion support)
Support for Japanese companies and brands expanding overseas. We adapt the strategic design of our Marketing Consulting practice and the communication design of our Creative & Communication practice to the overseas context, and execute.
- Selecting target markets and entry strategy
- Localisation of brand, product and communication
- Designing and improving global marketing programmes
- Finding local partners and agencies and designing how to work with them
* Ongoing projects include marketing partner work for an overseas football club and market entry support for an Italian brand.
Our proprietary solutions
BG Tampines Rovers FC
We serve as the Japan Marketing Partner for BG Tampines Rovers FC, the Singaporean professional football club where Japanese players are making their mark.
CASE STUDIES
SPEAK TO US
Our staff will introduce relevant case studies in a meeting and, based on what we hear from you, propose the execution flow that fits you best.