Social Media Strategy Development Support
Overview
We handled everything from launching social media for Nestlé's coffee brand Nespresso through to ongoing communication support on those channels. The project aimed to reach a new type of audience and to create new purchase opportunities starting from social media.
Challenge
Nespresso had long carried a luxury image built on opulence and richness. But what luxury buyers want has changed over time, and the brand needed to shift towards a new premium image rooted in values such as craftsmanship and sustainability. On top of that, its communication on social media was limited at the time. Starting with the launch of an Instagram account, we produced content specifically for Japan to establish the new brand proposition.
Result
The Instagram account launched successfully and gained close to 16,000 followers within six months. Content made specifically for Japan opened up a new type of follower base, and by connecting social media with influencers we saw new products purchased on the e-commerce site off the back of social.
If you would like to know more about the work behind this case, please get in touch (we can share only what each client's NDA permits).
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Our staff will introduce relevant case studies in a meeting and, based on what we hear from you, propose the execution flow that fits you best.