Corporate Philosophy and Brand Development Support
Overview
We helped Toridoll Holdings, known for Marugame Seimen, bring clarity to its corporate branding. We led the work end to end, from developing the corporate philosophy through to relaunching the corporate and recruitment websites and embedding the philosophy internally.
Challenge
While the company had an exceptionally strong brand in Marugame Seimen, it also faced questions about its dependence on that single brand and about how to articulate a clear corporate philosophy. It wanted to be seen as more than a restaurant business and to communicate the broader world it was aiming for. We supported the company from the development of its corporate philosophy, then relaunched the corporate and recruitment websites in line with it, and ran a project to embed the new philosophy across the organisation.
Result
The new vision took hold internally, achieving the original goal of clarifying the corporate brand.
If you would like to know more about the work behind this case, please get in touch (we can share only what each client's NDA permits).
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