got2b
Overview
We supported the Japanese launch of got2b, a global brand from Henkel Japan, starting with the build of its brand site. The project set out to establish self-bleaching as a new habit in the Japanese market.
Challenge
Bleaching your own hair was a very niche need in the Japanese market at the time. The brand also had a proposition unlike existing domestic brands, so communicating its value clearly was a challenge. And because this is about actually colouring your hair, being able to picture the finished shade on the website plays an important role on the path from interest to purchase. We built a brand site that lets visitors simulate the change in their own hair colour using AR.
Result
Since its Japanese launch in 2019 and 2020, got2b has steadily established itself and, as of 2026, holds a solid share of shelf space.
If you would like to know more about the work behind this case, please get in touch (we can share only what each client's NDA permits).
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